|Average Engagement Rate on Instagram|
|Nr. followers||Average ER|
|100K - 1M||
|20K - 100K||
|5K - 20K||
|1K - 5K||
What is Instagram engagement rate metric and how do we calculate it?
Instagram engagement rate metric is a ratio which indicates the proportion between the number of interactions with your content and number of followers on your Instagram profile.
Arguably, this is one of the most important performance metric when it comes to your Instagram influencer career. By simply looking at it, you can deduct if your content presents interest to your audience or perhaps you are doing something wrong.
Instagram platform is known to have the highest engagement rate among other social media platforms, and businesses know about it. There are thousands business owners which daily spend their lives on searching the best influencer for their products, and for a perfect candidate, they are ready to pay a fortune. That's why, if you really want to succeed in making a living out of Instagram, you need to keep your Instagram profile growth in line with your engagement rate. That means, you need to receive a healthy amount of interactions on each of your new posts. Instapal has created an Instagram engagement rate calculator to make it easier for you to track your performance and take correct decisions, based on real and up-to-date data.
Here is the Instagram engagement rate formula:
where Interactions are counted as: Likes, Views and Comments
How our Instagram engagement rate calculator interprets the final results.
We took a sample of 50 000 Instagram accounts of different size and verticals and deducted the Instagram engagement rate median. Although, if we look at different verticals, the engagement rate may change slightly between them. However, the size of profiles has offered us better vision of what's the average Instagram Engagement Rate. We took our results and compared to what's written on the web, and found out that our results are very similar to what other platforms report.
How does our Instagram Engagement Rate calculator work?
In order to find out your Instagram Engagement rate, you need to insert your Instagram profile name. Our engagement rate calculator will check for the data on your profile, sum all of the interactions and divide by the number of posts and the number of followers. Since this is a ratio, the final result will be multiplied by 100. Voila - this is your instagram engagement rate ratio. The next step, the engagement rate calculator will compare your result to the averages in your bracket and will answer your main question.
A tool created to make your life easier.
Check it out!